Honey Bunchies Net Worth 2025: Honey Bunchies, now known as Bon Bee Honey, is a family-owned gourmet honey-based energy bar company founded by Vietnam veteran Edward Payne and his wife Jennifer, generating annual revenue of $3 million through their distribution in 1,600 retail locations nationwide, including major retailers like Whole Foods, Walmart, and 7-Eleven.
Key Facts About Bon Bee Honey (Formerly Honey Bunchies)
- The company achieves $3 million in annual revenue through direct sales and retail partnerships.
- Current company valuation stands at $8 million as of 2025.
- Products are stocked in 1,600 retail locations nationwide, including major chains.
- Two primary products – Peanut Pecan and Coconut Almond bars, both retailing at $38.95 per 12-pack.
- The company operates as a 50% veteran-owned and 50% woman-owned enterprise.
- All products are handmade in Longmont, Colorado using natural ingredients.
Company Overview
Bon Bee Honey operates as a family-run business specializing in gourmet honey-based energy bars. The company produces handmade snack bars focusing on natural ingredients including pure honey, crispy nuts, and salted roasted sunflower kernels.
Origins and History
The company’s foundation stems from Edward Payne, a U.S. fighter pilot who served in Vietnam. His wife Jennifer Payne created the original honey-based energy bar as a healthy alternative to conventional snacks. In 2010, Edward refined Jennifer’s recipe, developing gluten-free, grain-free, and soy-free variations.
Product Development and Growth
The company’s flagship product, the Peanut Pecan bar, established their market presence. Their expansion included the Coconut Almond variety, catering to consumers with peanut and dairy restrictions. Both products have achieved remarkable consumer approval with over 100 five-star ratings on their website and 300 five-star ratings on Amazon.
Shark Tank Impact
Kendra Bennett represented the family business on Shark Tank Season 14, Episode 20, requesting $200,000 for 10% equity. While the Sharks declined investment, the appearance resulted in significant exposure, generating 10,000 website visits during broadcast and substantial increase in order volume, leading to enhanced brand recognition nationwide.
Current Business Operations
The company maintains strong retail partnerships through major grocery chains like Whole Foods and Kroger, convenience stores including 7-Eleven, big box retailers such as Walmart, and various online platforms including Amazon and their company website.
Business Model and Social Impact
Bon Bee Honey demonstrates community commitment through their hero discount program. The program extends special pricing to first responders, medical professionals, educational staff, and military personnel, reinforcing their dedication to public service.
Management and Leadership
The family-centric business structure is led by Edward Payne as founder and Jennifer Payne as co-founder, with Kendra Bennett serving as the primary business representative. Additional family members contribute to various operational roles, maintaining the company’s close-knit organizational culture.
Financial Performance
The company’s growth metrics reveal impressive development from their initial modest projections. Starting from an anticipated $519,000 in sales during their Shark Tank appearance, they’ve grown to generate $3 million in annual revenue. Their current market valuation of $8 million and presence in 1,600 retail locations demonstrates their successful market penetration and business expansion.
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