Jackson’s Honest, founded by Scott and Megan Reamer, is a premium snack company that produces coconut oil-cooked chips with a current estimated net worth of $16+ million in 2025, generating annual revenue through nationwide distribution in major retailers like Whole Foods and Walmart, following their successful $1.25 million Shark Tank deal for 15% equity with Rohan Oza in Season 9.
| Business Aspect | Details |
|---|---|
| Company Name | Jackson’s Honest (Now Jackson’s Chips) |
| Founders | Scott and Megan Reamer |
| Founded | Pre-2016 |
| Shark Tank Appearance | Season 9 |
| Deal Secured | $1.25M for 15% equity with Rohan Oza |
| Current Annual Revenue | $16+ million (2023) |
| Product Line | Sweet potato chips, grain-free puffs |
| Distribution | Nationwide, including Whole Foods |
Key Facts ABOUT Jackson’s Honest (Jackson’s Chips)
- Jackson’s Honest originated from the founders’ search for healthy snacks for their son Jackson.
- The company achieved $10.1M in sales by 2016 before Shark Tank appearance.
- The Production facility in Muskego, Wisconsin produces 110 bags per minute.
- Available in all Whole Foods locations with 25+ flavors as of 2023.
- Jackson’s Honest Rebranded to Jackson’s Chips in 2018.
How Did Jackson’s Honest Begin Their Journey?
The story of Jackson’s Honest stems from a deeply personal mission. Scott and Megan Reamer faced challenges finding suitable snacks for their son Jackson, who struggled with rare autoimmune disorders. This parental concern transformed into entrepreneurial action when they began experimenting with coconut oil-based cooking methods for potato chips.
What Makes Their Product Different?
Jackson’s Honest distinguished itself through its unique cooking process. Their sweet potato chips are cooked in organic coconut oil, using non-GMO ingredients. This approach aligned perfectly with the growing consumer demand for healthier snack alternatives. The company later expanded its offerings to include chips cooked in avocado oil and introduced grain-free puffs.
How Did Their Shark Tank Journey Unfold?
In their Season 9 appearance, the Reamers sought $1.25 million for 5% equity, presenting a $25 million valuation. Their pitch impressed guest shark Rohan Oza, leading to intense negotiations. The final deal settled at $1.25 million for 15% equity, bringing aboard Oza’s expertise in scaling food brands.
What Defines Their Business Growth?
The company’s growth trajectory shows remarkable progress:
- 2016: Achieved $10.1 million in sales
- 2021: Established production facility in Muskego, Wisconsin
- 2023: Expanded to all Whole Foods locations
- Current annual revenue exceeds $16 million
How Has The Brand Evolved?
Following the tragic loss of their son Jackson in 2017, the company underwent a meaningful transformation. In 2018, they rebranded to “Jackson’s – the Super Snack,” honoring their son’s memory while maintaining their commitment to healthy snacking. The product line evolved to focus primarily on sweet potato chips, with 25+ unique varieties including Carolina BBQ, Sea Salt, Spicy Tomatillo, and Unsalted.
What Are Their Current Operations?
Their Wisconsin facility demonstrates their operational capabilities, producing 110 bags per minute. The company maintains nationwide distribution through major retailers including Walmart and Whole Foods. Their product line now features over 25 unique flavors, showing significant diversification from their initial offerings.
How Do They Impact Communities?
In late 2021, after relocating to Crested Butte, Colorado, the company launched the “Everyday Heroes” program. This initiative showcases young individuals making positive community impacts, extending their influence beyond commercial success to social responsibility.
What Sets Their Business Model Apart?
Jackson’s Honest maintains a strong focus on quality and health-conscious production. Their decision to use premium oils (coconut and avocado) and natural ingredients positions them in the premium snack segment. This approach, while initially affecting profitability, has proven successful in building a loyal customer base.
What’s Their Current Market Position?
The company has established itself as a significant player in the healthy snack market. Their presence in major retail chains and consistent revenue growth indicates strong market acceptance. The successful partnership with Rohan Oza has helped optimize their market strategy and product development.
What’s Next for Jackson’s Honest?
The company continues to expand its retail presence and product innovations. Their focus remains on maintaining product quality while scaling operations. The successful integration of their production facility and expanding distribution networks suggests continued growth potential in the premium snack market.
This business story represents more than commercial success – it’s a powerful example of turning personal challenges into opportunities that benefit others. The company continues to honor its founding principles while adapting to market demands and maintaining strong growth trajectories.
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FAQs
What Happened To Jackson Honest After Shark Tank?
Jackson Reamer, the inspiration behind Jackson’s Honest, passed away in 2017, three months before the company’s episode aired on Shark Tank.
Is Jackson’s Honest Chips Still In Business?
Jackson’s Honest is still in business, having rebranded to Jackson’s Chips in 2018, and continues to expand its product line and market presence.
Who Owns Jackson’s Honest?
Scott and Megan Reamer, the founders of Jackson’s Honest, retain ownership of the company, continuing their mission to provide healthier snack options.
How Much Is Jackson’s Honest Worth?
As of 2024, Jackson’s Honest has an estimated net worth of approximately $16+ million, reflecting its growth and success in the snack industry.
